Sunday, November 25, 2012

WATCH: HRC's National Marriage Equality Ad

Human Rights Campaign is launching a national advertising campaign promoting marriage equality. The ad is narrated by Oscar-winner Morgan Freeman, and says:
America stands at the dawn of a new day.Freedom, justice and human dignity have always guided our journey toward amore perfect union.Now across our country, we are standing together for the right of gay andlesbian Americans to marry the person they love.And with historic victories for marriage, we¹ve delivered a mandate forfull equality.The wind is at our back. But our journey has just begun.Join us.
The text is slightly problematic, since there is a somewhat unclear antecedent of the use of "we." One can interpret it to mean "We Americans" or one could also see it as "We Human Rights Campaign" since the ad ends with their logo and website. One would have thought HRC would have been more sensitive to multiple interpretations and made the connection between "We" and "America" tighter. (Or maybe they were trying for ambiguity.)

The ad overall is quite effective and affecting, with images of past civil rights advances (Martin Luther King, Jr, women's suffrage) and also has images of a diverse group of same-sex couples. You can watch it here.

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