According to the press release announcing the change:
The organization’s new name is the National LGBTQ Task Force, its tagline is “Be you,” and its vision is a society that values and respects the diversity of human expression and identity and achieves freedom and equity for all.It's interesting that they included the "Q" as the more typical acronym for "the sexual minority community" is the LGBT community. What do you think?
The new more inclusive name adds bisexual, transgender and queer to lesbian and gay in the form of LGBTQ. The new tagline “Be You” speaks to the desire for freedom to be yourself in a just society — and also points to the remaining barriers that still exist for LGBTQ people and their families in experiencing real freedom. The evolved brand, with a new logo, color palette and website is designed to put forth the organization’s values, mission and strategic direction.