Celebrity Friday: Li Na Now World's Richest Female Athlete

Li Na, the 2011 French Open champion and 2011 Australian Open finalist, has supplanted 2011 Wimbledon finalist Maria Sharapova as the player with the most lucrative endorsement contracts, and is now considered to be the most highly paid female athlete in the world.

News reports say that Li has signed $42 million dollars in endorsement contracts, compared to the $24 million that Sharapova has. But, Sharapova's total is her annual haul last year, while Li's total is the amount she will earn in the next three years. For Li to really overtake Sharapova the Russian player would have to have some of her endorsement contracts expire and not be replaced (which frankly, is likely).

It will be interesting to see if Petra Kvitova is able to cash in on her 2011 Wimbledon victory.