NBC Loses Rights To Air Wimbledon

There is great rejoicing in the tennis blogosphere with the news that NBC has lost the rights to air Wimbledon to ESPN for the next 12 years.

Sports Illustrated covers the story:

All England Club officials achieved their goal of having the entire tournament televised live and by the same company in the U.S. under their new 12-year contract with ESPN. Tuesday's deal ends a 43-year run on NBC. 

It had become an annual tradition with Wimbledon - complaints about NBC not showing every match live in all time zones. The network would have started airing the entire tournament live beginning in 2014 under its bid.

"There is no question the sports viewer nowadays wants to see things live,'' All England Club chief executive Ian Ritchie said on a conference call. "Therefore, as far as we're concerned, undoubtedly one of the advantages with this arrangement was to increase the amount of live coverage of Wimbledon.''

ESPN had owned the rights to extensively televise early rounds of Wimbledon since 2003, with NBC picking up coverage as the tournament progressed, culminating with the "Breakfast at Wimbledon'' broadcasts of the finals.

NBC had acknowledged Sunday it was losing one of its marquee events, saying in a statement, "while we would have liked to have continued our relationship, we were simply outbid.''

Ritchie said organizers didn't want to split the tournament between two companies anymore. NBC's bid would have used Versus, its new cable partner after the Comcast acquisition, to air additional matches once ESPN's old deal expired in two years.

"I think if you have two separate organizations telling the story, inevitably there is a danger of it being confused,'' Ritchie said. "You want some consistency to it. You want to bring a combined and coherent promotional package to it as well.''

Quarterfinal matches will air on ESPN and ESPN2 at the same time so they can all be broadcast live. ESPN3.com will continue to show online additional matches that aren't on TV.

"We're getting dangerously close to 1,000 hours of live tennis during the two weeks,'' ESPN executive vice president John Skipper said.

NBC Sports treatment of the world's most prestigious and well-known tennis tournament was simply shameful. They aired tennis matches "at the same time in all time zones" which by definition means that the vast majority must be getting taped coverage. And when two great matches were going on at the same time (i.e. like with the quarterfinals) they would often try to do show one live and then show the other one taped. I'm not a fan of ESPN's solution it used this year: the spit screen, but they were using that on early round matches which were not really that important.

Both ESPN have problems in that they use on-air talent who are not former tennis champions. It's not clear these people even know the rules of the game. It's past time they have  a dedicated "tennis anchor" on ESPN. I really don't care too much who it is (even Mary Carillo would be fine) but they should be able to talk about men's and women's tennis knowledgeably.