Jonathan Lewis, entrepreneur and political activist and scion of the Cleveland-based Progressive Insurance Cos. fortune, is pledging to chip in $500,000 to defeat Proposition 8 if the entertainment industry does the same.
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"With Election Day six weeks away, we are concerned that the entertainment industry hasn't stepped up to the plate to fight this unnecessary initiative. We are pleased to see the leadership of Brad Pitt and Kate Capshaw and Steven Spielberg. Now it's time for the entertainment industry as a whole to take the lead," Lewis said in a statement. "My family and I are issuing a $500,000 challenge to the entertainment industry. We will match the next half-million dollars that entertainment industry leaders contribute. This is an urgent time in the campaign, and we have to act now."
Lewis said that the match also applies to contributions to fight Florida's Proposition 2, an initiative similar to California's Proposition 8.
Apparently openly gay billionaire David Geffena has since contributed another $50,000 to oppose Proposition 8, matching the amount previously contributed by his straight business colleague Spielberg (the two are partners in Dreamworks SKG) to oppose the anti-gay ballot measure.
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