Facebook's Rainbow Pride Filter Goes Viral

First the White House, now 26 million Facebook users! A pride filter initially created by two interns during a Facebook hackathon allows users to modify their profile pictures to include a rainbow filter in recognition of LGBT Pride. Apparently 26 million of Facebook users have since done so.

Mashable analyzed the viral phenomenon:

According to the company, the rainbow filter was built by two interns during an internal hackathon the rainbow filter was built by two interns during an internal hackathon recently. After it became a hit within the company, the interns worked with a larger team to add the tool to the site before Pride weekend and the SCOTUS ruling. 

The tool was added to the site just as Facebook shared for the first time that more than 6 million of its U.S. members identify themselves as gay, lesbian, bisexual, transgender or gender non-conforming. Meanwhile, nearly 1 million have joined a Facebook group in support of the LGBTQ community.

I  liked the idea so much I joined the movement myself, as you can see at the top of this post. If you want to change your Facebook profile picture, just go to facebook.com/celebratepride