Maine Marriage Equality Ad Features Firefighters

The new television ad from Mainers United for Marriage features a bunch of Maine firefighters (mostly straight guys) talking about their brotherhood and camaraderie on the job and about how this closeness is not impacted by the fact that one of their members is gay.

I'm not a straight person, so the ad is not aimed at convincing me, but I found the ad singularly uncompelling because there seems to be a logical disconnect between what a group of firefighters do and what state public policy should be towards all people who want civil marriage licenses. But, then again, for straight people, maybe it's about modelling for them that there is no reason to fear or hate gay people and thus the law should treat their relationships equally. But since the ad is not really about marriage, but really social comfort with homosexuality at a visceral level, it doesn't work for me.

What do you think?